A joint venture is a common way of combining the resources and expertise of two otherwise unrelated companies. There are many benefits to this type of partnership, but it is not without risks - arrangements of this sort can be highly complex. Advantages of joint venture One of the most important joint venture advantages is that it can help your business grow faster, increase productivity and generate greater profits. Other benefits of joint ventures include: access to new markets and distribution networks increased capacity sharing of risks and costs (ie liability) with a partner access to new knowledge and expertise, including specialised staff access to greater resources, for example, technology and finance Joint ventures often enable growth without having to borrow funds or look for outside investors. You may be able to: use your joint venture partner's customer database to market your product offer your partner's services and products to your existing customers join forces ...